How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
As Pole’s computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.
Duuuuuuude. Target can now tell if you’re pregnant, but they don’t want to creep you out so they mix in coupons for lawn mowers with the diapers ones. Aren’t they just so effin’ thoughtful?!
And lo, they came upon the great Valley of Hunt
The new grocery store in the ‘hood is clearly playing for keeps.
Bought a bathing suit at the first place I tried without wanting to cry or die. If winning were still a thing, I would currently be doing it.
The Lady Heads of WAM
You know what I totally forgot about? Caldor. Now that I’ve been reminded, I feel a little bad. I’m always joking about how you can tell a person has got a case of the olds when they refer to the suddenly ever-present bakery-cafe as Paneras. But now that I’m remembering Caldor I’m also remembering that we totally Always called it Caldors. Oops.
