How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
As Pole’s computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.
Duuuuuuude. Target can now tell if you’re pregnant, but they don’t want to creep you out so they mix in coupons for lawn mowers with the diapers ones. Aren’t they just so effin’ thoughtful?!
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